3. Find work. Performance-based marketing tools that target your KPIs (CPA, CPM, etc) To find a mobile banner ad network to suit your needs, take a look through our curated list of the best providers around. PPC Elements9. It simply describes how much an advertiser would pay for each click of an ad. You discover that the Amazon PPC costs to get your product to the first page of search results for the keyword “long-handle garlic press” is. 7. . Google Ads. The agency offers paid media management services such as paid search, Google shopping, and Amazon marketing that are aimed at providing businesses with the best return on investment. Utilizing Amazon advertising allows you to gain an edge over the competition through calculated targeting to ensure your products are visible to the demographics searching for your product. 1. Average conversion rate: 7. Essential Insights into Cost-Per-Click Advertising. In the world of digital marketing, Pay-Per-Click (PPC) advertising stands out as a powerful tool for new businesses to quickly gain visibility, attract. The lower the CPC is, the larger the ROI will be. Pay-per-click can be calculated using cost per impression / click percentage ratio. The average small business using Google Ads spends between $9,000 and $10,000 per month on their online advertising campaigns. 7. 59. CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives. Amazon Prime Video content vs third-party Prime Video content. SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. Facebook Ads Manager. Of course, this is very much an average, and individual advertisers pay wildly varying amounts. - Google Ads is the most well-known network, along with Bing Ads and Facebook Ads. 71, CTR – 0. Facebook Ads, YouTube, Amazon Ads, and a dozen more ad networks and platforms. It can cause customers to become less inclined to read or click ads, and interaction and engagement. Amazon Ads is a form of pay-per-click advertising that allows you to target your audience on Amazon. Google also has the most reach of ads in the volume of searches by search engine and a large number of websites on the Google Display Network (GDN). 10 to "‚ £4, but sometimes up to £40 for some categories such as. Pay-per-click advertising is an excellent way to quickly reach a highly targeted audience. Amazon PPC, or pay-per-click, is an auction-style methodology where advertisers bid on keywords. There are three main types of Pay-Per-Click ads: Amazon Sponsored Product Ads: this type of ad uses product page views and keyword targeting to connect shoppers to a certain product or a group of products. B2B sectors experienced a 7% increase in CPC year-over-year. 74. Microsoft Ads. LinkedIn Campaign Manager. 4. 35, making it more cost-effective on a CPC basis than search ads on AdWords or Bing Ads and comparable to some of the lowest CPC’s on Facebook ads or. Mobile PPC ads had a 20% higher CPC than desktop ads in 2023. The average amount you’ll pay for each click on your ad. 35. Amazon proceeds after the second price auction . With this tool, brands can showcase desktop, mobile and video ads to target customers on and off Amazon. Ads supported. Just like their AWS web hosting services, Amazon also has its own pay per click network available. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. That way, sellers can present Amazon. In fact, they now occupy the space that Google AdSense once did with RPM’s of up to $30. 33%. Amazon PPC is pay-per-click advertising through Amazon Advertising, Amazon’s ad platform. One of the key. $0. To calculate cost-per-action for a specific action one needs to divide a total ad campaign. the cost per click on the ad, depends on whether and how many other advertisers bid for the same keyword. Click the ‘Advertising’ tab then follow the prompt to get started. Hire the best PPC management company. 76 billion is the net ad spending share on Amazon for display ads is in the U. Again, 2020 was an exceptional year for the Amazon Ads too, an average Cost Per Click didn’t increase but dropped to $0. The chief function of ad networks is to collect unsold ad inventory from online publishers and match them with advertisers looking for ad spots. 26%. 2. 6 avg. 10 minute read. CTR for search ads is 1. Sub-Headings:. The average global cost-per-click (CPC) in 2023 stood at $2. Let's say you bid $10 for a click on your ad, and the next highest bidder only pays $5 for a click. MarketingCloudFX. SellerApp. Amazon Publisher Services. The good news is that Amazon pay per click campaigns have an average. Amazon Advertising: Ideal for businesses selling products, as it allows advertising on. Amazon Advertising adopts a pay-per-click ad model, wherein sellers and/or advertisers pay Amazon every time a user clicks on an ad. Amazon PPC is a mode of advertising on Amazon where sellers pay a fee when customers click on their ad (hence the name pay per click. Final Thoughts About The Best Pay Per Click Affiliate Programs. S. That would mean your EPC is calculated by $100 (your profit) divided by 50 (your total clicks) for a total of $2. If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. While your numbers might vary from the industry average, you can always adjust your budget based on your average conversion rate and cost per click. 2B+ ad spend and worked with over 21,000 sellers, including brands like Coca-Cola, Samsung, Philips, Coolibar, and more. Campaigns on Microsoft Advertising face approximately 36% less competition than Google Ads. A PPC (pay-per-click) platform is a digital advertising platform that charges the advertiser each time a user clicks on their ad. com, AdRoll, LinkedIn. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser,. Today, they combine good marketing practices and technology to offer advertisers and publishers the best-performing platform for their campaigns. This is the average amount an advertiser pays when consumers click on Amazon advertising. You might pay $0. Cost per click (CPC), is generally a measure of the cost and value of a web marketing campaign. Amazon Advertising also features a Demand Side Platform, or DSP. You can usually expect to pay around $0 – $4 per action on Instagram ads, $0 – $5 per action on Facebook ads, $0. According to Rob Sieracki at Practical Ecommerce, the average cost per click on Amazon is rarely more than $0. It also works with Supply Side Platforms. With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). Whether it's keyword research, bid management, or ad creative optimization, I have the skills to fine-tune your Amazon advertising strategy for optimal results. For 1,000 visitors in a day, that’s 10 clicks. PPC (pay-per-click) is a type of online advertising that is used to drive visitors to websites. Adsterra – Best CPS Affiliate Network: If CPS Affiliation is what you are looking for then you should definitely check out Adsterra. List of mobile banner ad networks. Google pay-per-click ads have one of the biggest ROI (200%). 76 billion is the net ad spending share on Amazon for display ads is in the U. New Amazon Pay Per Click Advertising jobs. If your ad units have a CTR of less than 2%, you’ll likely be able to earn more revenue with a header bidding partner like Snigel. 55% compares extremely favorably with the average conversion rate for non-Amazon websites of 1. com, PCWorld, Newsweek, Metro, Inquisitr, Heavy. Look for the option to add negative keywords. 5%)—more companies have begun to increase their budgets for Amazon's pay-per-click (PPC) advertising. Seller Labs is an all in one Amazon management platform with a smart PPC algorithm that will help automate your ad campaigns. PPC is sometimes referred to as CPC. The retail industry’s PPC spending grew by 15% in 2023. Create and manage advertising campaigns, including pay-per-click (PPC) advertising on Amazon and Facebook/Instagram, TikTok ads for Shopify. In this Amazon PPC course, we discuss how to source powerful keywords and create profitable campaigns via Amazon sponsored product Ads (pay per click advertising PPC). Level 1, Building 5, The Mill 41-43 Bourke Road Alexandria, NSW 2015, Australia +61 2 5950 5118. This is an incredible platform designed and built for editors and audience managers. Filter by price, reviews, portfolios, size and more to select the right partner for your brand. (among others), can choose from 2000+ integrated shopping channels, affiliate networks, and marketplaces in 60 countries (such as Google, Facebook, Criteo, Amazon, and more). Generally, pay per click rates can range anywhere from $0. e. Read more to learn the steps to creating a successful pay-per-click advertising campaign. So, for example, just because you set your budget at $1. Boost Your Brand Recognition and Scale Up Quickly. 00. Total search advertising spending was projected to hit $178 billion in 2023. Eliminate tech tax. In the world of digital marketing, Pay-Per-Click (PPC) advertising stands out as a powerful tool for new businesses to quickly gain visibility, attract. Step 2: On the Campaign Manager page, you will need to set up your budget and duration for your campaign. Amazon PPC, also known as sponsored adverts, stands for pay per click, in which Amazon is only charged by the advertiser when customers click on the ad. While Google Ads is the most popular and one of the most effective paid advertising channels digital marketers have at their disposal, there are many other viable places a business can purchase. The idea of a PPC advertising model began back in 1996 with a company called Planet Oasis. Headline search ads. 41%, CVR – 9. Pay per click (PPC) is the king of digital marketing. Amazon Pay-Per-Click: With Amazon Pay-Per-Click, sellers get the option of running 3 different ad types – Sponsored products — Sponsored product ads show up on the Amazon product listing page. for example, if you run a website that uses Amazon affiliates or other affiliate networks to monetise your content. Amazon PPC costs will vary for each seller depending on how many ad campaigns they are running, and how many keywords they are targeting. To add negative keywords you have to follow below things: Log in to your Amazon Seller Central account. The company OpenText Corporation created the first pay-per-click (PPC) ads, which created the first form of SEM. Planet Oasis was a predecessor to the Google search. It’s one of the oldest models that became popular in the pre-mobile era on desktop. September 28, 2021 19 min read. If you’re new to selling on Amazon, sign up now. 3. As a Google Premier Partner, WebFX is a trusted partner for businesses looking to build brand awareness, generate leads, and earn sales from pay-per-click ads — and it shows in our 93% client satisfaction rate. 90 per month for PPC Entourage's services, which is only 2. A: We pay our publishers over $50M yearly, so with the right effort put in, you can make a lot. Best PPC Agencies: 2023 List of Top PPC Companies. We’ll start with the big guns…. Trusted by 5M+ businesses. If you're an e-commerce business looking to increase your visibility and drive sales on Amazon, pay-per-click (PPC) advertising is a must. It is said that your content marketing strategy should focus 20% of the resources on content creation and 80% on content promotion. 56 for a click, a year later in 2019 the price went up to $0. Amazon has several ad types that you can use to target your audience based on your goals. 2. Frequency capping is a technique that limits the number of times each ad is shown to individual customers. This type of marketing is especially important for small businesses since it helps them compete with larger ones. PPC is not specific to Google Ads, but it is the most common type of paid campaign. So some will build a long list — sometimes with hundreds of keywords — for a single ad group. There’s no set price, but generally it ranges from $0. When you consider that the price for some keywords in Google Ads (previously known as AdWords) can be upwards of $50, or over $100 per click, you’ll soon see why multiple fraudulent ad clicks can really start to cause a problem. 15 USD per click. 55%, and ACoS - $27. 3. S. Report Garden . For every dollar companies spend on pay-per-click advertising, they earn two dollars on average from Google Ads. While Google Ads, Microsoft Advertising, and Facebook Ads are widely popular, there are other noteworthy PPC ad networks to consider, such as: Amazon. Publishers can use it to monetize their apps, websites, and even toolbars and browser extensions. Pay-Per-Lead. We've listed these PPC marketing tools under two broad categories: 1. Together, Snigel’s hands-on ad strategy and proprietary technology let you maximize ad revenue while maintaining fast page load speed and a positive user experience. Once the ad appears and is clicked by a potential customer, the "winner" of the ad auction will be the sole advertiser charged for the click. Amazon’s Pay Per Click terminology would calculate that as an Average Cost of Sale à $5 / $20 or 25% ACoS. The benefit of using an ad network depends on which side you fall. $14. Mobile advertising business models. With over one billion dollars of PPC ad dollars’ worth of experience, Disruptive is undoubtedly among the best at PPC management. In this article, we will discuss the most efficient and effective advertising strategy for Amazon PPC. Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. Pricing: Cost per click (CPC) model based on the competition and ad quality. 1. You can use the platform to run different types of digital advertisements, such as sponsored ads, sponsored product ads, and product display ads. Evergreen has been providing digital marketing services to Chicago since 2022. 01 per click or can be a bit on the expensive side: $0. 00. Retail media, once the domain of Amazon AMZN +1. Once you set an ad budget and place bids, your ad network displays your ads online. Find the best PPC agencies with reviews. SmartSites. This makes it seamless for both sides to interact and, ultimately, come to a deal. But with so many PPC ad networks out there, it can be overwhelming to decide which one to use. Now, let's talk about how pay-per-click advertising works. 99 vs $20. Keep reading to learn more about the cost of pay-per-click. In this guide, we will. however they can vary significantly based on the product category, marketplace, and ad kind. This staggering number highlights pay-per-click advertising’s growing importance in the digital marketing landscape. The main principles of "Pay per Click" explained. It helps you reach the right people at the time when they're searching for a business like yours. Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Commission Payment Threshold: $500. When an Amazon customer performs a search for a product, the sellers with the highest bids on relevant keywords win the auction, and their product ads get listed in their chosen placement. 8% in 2019. MarketCall – Global Pay Per Call Network: Marketcall. 10-$1. £1,000 - £3,000 per month + 5 - 15% of monthly ad spend. 8% global share) and Facebook (20. Amazon PPC advertising has developed into. Withdrawals are available via PayPal or wire transfer within hours of a verified sale. No fee for publishers, and a nominal $0. Amazon Pay Per Click Advertising (PPC) is a platform provided by Amazon to professional sellers to sponsor and market their products. Assume you bid $1. net. A click could cost anywhere from one cent to ten dollars. The advertiser is only charged when the ad is clicked, hence the name “pay-per-click. Amazon Advertising, formerly known as Amazon Marketing Services (AMS), is the umbrella term used to describe all of Amazon’s advertising solutions. Stryde — Best for B2C and E-commerce Businesses. Advertising on Amazon is one of the best ways for. Attributed Sales: This is the total amount of sales that your ads generate within a period of time from clicks on your ad. 75 billion in 2020, with an. Leverage your professional network, and get hired. CPC on Bing. Price: Twitter is one of the cheaper social media ad networks, with a variable cost per click. S. United States, Canada. PPC stands for pay-per-click, a model of online advertising where advertisers pay a fee each time one of their ads is clicked. This staggering number highlights pay-per-click advertising’s growing importance in the digital marketing landscape. Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and only pay when someone clicks on the said ad. Later in 2000 Google launched its pay per click service, Google AdWords , which is responsible for the widespread use and acceptance of pay per click as an advertising channel. Amazon Mobile Ads Network API is an in. net which is a Yahoo! Bing Network contextual ads program and it is considered one of the highest paying pay per click affiliate programs. Q #3) How much do Propeller ads pay per click? Answer: Propeller ads pay $0. Amazon Pay-Per-Click Advertising Strategist 28 days ago 100% Remote Job Full-Time Employee. If you’re new to selling on Amazon, sign up now. Google Ads Best PPC Networks For Paid Ads. PPC ads are shown across web search results and various sites and apps. Example for advertisers. CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. Simply use the Google Ads tool in combination with Google. Like Google Ads, Amazon PPC is a bidding system where the seller bids on search terms in. To understand and be successful in Manual Campaigns, you should be a Pay-Per-Click (PPC) expert who can analyze and optimize campaigns. The company provides a broad range of digital marketing services, including pay-per-click ad management and SEO, including landing pages, local SEO, and keyword research. Advertisers bid on keywords or audiences, and they only pay when someone clicks on their ad. The process is simple. If you’re an e-commerce entrepreneur with products listed on Amazon, then you’ve undoubtedly heard of Amazon Marketing Services (AMS), a self-serve advertising system through which you can quickly launch three types of PPC ads:. 37 with a conversion rate of 2. 69 from Amazon Associates, and the number keeps growing. Payment simplified. The platform serves desktop and mobile ads, which is great for publishers. The Cost Per Click (CPC) you pay to Amazon varies based on the following factors: Your CPC Bid for your target keywords; Bids of other advertisers. You will not have to pay for impressions if you conduct Amazon PPC advertising. In fact, affiliate advertising contributes to 15% of ecommerce revenue. Understanding the costs associated with Amazon Ad management is crucial for effective budgeting and maximizing your return on investment (ROI). If you publish a blog article or eBook but fail to get people reading it, you’ll lose out on many potential customers. Receive a comprehensive digital marketing package that can grow your business pro-actively and organically. Benefits of PPC Marketing. Although brands continue to pour their ad dollars onto the top two digital ad market leaders —Google (28. 15 – $6 per click, depending on how competitive your product category is. Consider the margins on each item and bid only as much as you are willing to pay for a click on your ad. Avg. Their objective is a reduction of publishers’ dependency on both Facebook and Google. If the ad displayed generates 1000 clicks a day, the publisher earns $15 a day. Premium Ad Networks. Browse 1,534 open jobs and land a remote Pay Per Click job today. Amazon PPC (also known as Sponsored Products) is an advertising platform to help sellers amplify their product sales online. Media. Note that according to Amazon, the minimum cost-per-click for Product Display Ads is $0. Free with Audible trial. From this perspective, the CPC is a very important metric for advertisers. During your search for an ad network, you’ve likely come across Google AdSense. The advertising world at least. Similar to pay-per-click ads on Google, sellers only pay when shoppers click on ads. 50 per lead, email traffic only G4offers US: Per purchased plan: $165 (health) MaxWeb Network: US: $80 per sale – commission paid on each saleAmazon PPC is pay-per-click advertising through Amazon Advertising, Amazon’s ad platform. Facebook, while technically not a pay-per-click network, is still considered social advertising. In 2020, Amazon claimed 10. You’ll attract more qualified leads. In a nutshell, this model means advertisers reward publishers for each click on their product ad. Pay-per-click advertising is often connected with top-tier search engines like Google Ads, Amazon Ads, and. The ad network allows publishers to monetize almost any kind of traffic, from desktop/mobile website traffic to social/mobile app traffic. Snigel is for large publishers making at least $50 USD per day. Pay per click advertising is a popular form of internet marketing. 3. Their PPC management and optimization services will help you to increase your total sales while lowering your total advertising cost per sale. ad search revenue share. AdMaven has a reputation for being one of the best pop-under networks, but it also supports several other ad formats. 10 – $0. DSP lets you retarget browsers through Amazon’s ad network. 77 is Amazon’s average CPC. Amazon for Publishers – Unified ad marketplace for Amazon clients to leverage ads on and off Amazon. And the display network: Avg. And for quality traffic to your site, you should pay $0. AffiliaXe offers diverse traffic monetization options, such as pay per view, pay per click, social media, and email marketing/feeds. Google Ads costs anywhere from $1000 to $10,000 per month with an average cost-per-click (CPC) of $1 to $2 for the Google Search Network and $1 for the Google Display Network in 2023. Your cost per click may actually be lower than your cost-per-click bid. 1. they are in the range £0. When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. These, of course, will vary by industry, but a recent survey found that across all industries, on average for the search network: Avg. 9 out of 5. Optimize Your Targeting. Amazon Minimum Payment: $10;. When an Amazon customer performs a search for a product, the sellers with the highest bids on relevant. To provide useful guidance, our benchmark shows average results for a group of approximately fifty advertisers on the Google AdWords ad network. Plus, many affiliate marketing sites have this information on hand for affiliate marketers. To view or add a comment, sign in. PPC packages are collections of PPC services and pricing options offered by PPC agencies. And PPC is the term for pay-per-click marketing. Pay Per Click Advertising Explained For Beginners - Surfside PPC YouTube channel is starting a PPC advertising course. You will not be charged more per click than what you bid. According to Wikipedia, PPC (Pay-Per-Click) is an advertising model popularly used on the internet to drive more traffic to a website. Google AdWords, for example, charges $2. Amazon proceeds after the second price auction . 5. Most popular feature: keyword analysis. Audible Audiobook. It is a marketing strategy where advertisers pay a fee every time one of their ads is clicked. Cost per click defines the actual amount an advertiser paid per click. Essentially, you’re paying for targeted visits to your website or app with PPC. 1 percent increase in lead generation in the first three months on top of decreasing their client’s cost-per-lead by 21. Models: CPC. In this article, we'll take a look at some of the top PPC ad networks and help you determine which one is right for you. List of CPC Advertising Networks. - Pay per click advertising is where advertisers pay for each click to their website or mobile app. Found in 2023, Adsterra is one of the most renowned and useful PPC ad networks available to publishers in 2023. The average cost per click for keywords related to real estate is $2. What are Amazon Ads? Types of Amazon Ads. 9% of your monthly ad spend. 00 per click. When you use Amazon PPC as a seller, the. PPC marketing is a common online advertising model. PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. Their exposure and ad ranking are determined by how much they bid and the quality of their ads. 300×250, 160×600, and 120×600, apart from on-click and in-banner video ad formats. 2. There are 5 major types – CPM, CPC, CPI, CPA and CPV. 10-$1. Advertisers pay a small fee each time an internet user clicks on one of their online ads. 82 billion by 2026. This strategy can improve your. There are 5 major types – CPM, CPC, CPI, CPA and CPV. 11. As a seller, you can create. NEW YORK--(BUSINESS WIRE)--AMZ PPC Solutions, an Amazon PPC (Pay Per Click) advertising management agency, announces free PPC audits for. 32. Sound knowledge of the use of the landing page constructors is required, such as-. Brands will often factor in huge chunks of their revenue to spend on advertising. With over one billion listings from a wide range of product categories, eBay's affiliate program shares a lot of the same advantages as Amazon's — well-known brand, high. You will not have to pay for impressions if you conduct Amazon PPC advertising. The way you make money from ad networks is based on the value of the internet real estate you provide —in other words, your page views. You get the flexibility of earning revenue from emails, forums, and social media, and can use the attractive website banners to boost CTRs. You can make money with pay-per-click by creating converting landing pages for PPC advertisers. Every combination of product and keyword will have a different cost, depending on demand. 50 most of the time, but $1. PPC pricing depends on several factors, like your company size, who manages your PPC, and your preferred ad network. AMS is rapidly growing. So you can rest assured that you’re in good hands. 5. The Amazon PPC module offers a cost-effective advertising method. Revenue from CPC advertising on site (pay per click text ads). Amazon Advertising Costs. With PPC, advertisers only pay when a user clicks on the ad, versus when a user sees the ad. Paid-to-click apps that pay users to click or watch ads in exchange for a small reward. 1. For CPM, the average is around $3, which is average. Our analysts ranked the top PPC advertising agencies in Miami that can help your business generate high-quality leads and increase revenue. Amazon Affiliates is one of the leading affiliate ad networks on the web. ) As pay per click suggests, you are only charged when. But pinpointing the best keywords to include in each ad group isn’t always simple. Amazon Pay-Per-Click (PPC) advertising is an effective tool for promoting your products and increasing sales. Step 1. 1. (163) 4. 41%. Google Ads is the most popular and one of the oldest pay per click ad networks in the industry. Google Ads or AdWords is a type of PPC offering. As an Amazon seller, you understand the importance of running pay-per-click (PPC) advertising campaigns for your products. In the fast-paced world of e-commerce and digital advertising, access to real-time data is a priceless asset. 30 CPC. within a search engine but delivered over a network of third-party sites on a search engine such as the Google Adsense Network. SunAdNetwork (ex-Adclick Media) This is one of the best Google AdSense alternatives. This will be the maximum cost-per-click (CPC) amount of each bid. 95. Pay-per-click advertising is considered the most cost-effective form of advertising because the advertiser only pays for the number of people who click on their ad(s). The term PPC can apply to paid ads on social media networks, like Facebook, Twitter and LinkedIn. Amazon ads are primarily charged on cost per click (CPC) basis. Pay-per-click (PPC) is an online advertising model that brands use to drive traffic to their website. com: pay per click. Advertising with Amazon PPC isn’t all that different from conventional PPC. Having gone through the essentials of PPC management, take these additional steps to make most of your paid ad campaigns. Amazon Advertising also isn’t just for implementing ads. According to Ad Badger, the average figures for some of the above KPIs in 2020 were: CPC – $0. Pay-per-click marketing (or pay-per-click advertising) is a type of digital marketing through which you are charged only when your ads are clicked. Like Facebook, LinkedIn, and Bing. What is PPC marketing? PPC stands for pay-per-click and is an online advertising model where an advertiser only pays when someone clicks on their ad. See how it works. 1,000 visitors is 1,000 impressions. Amazon PPC, or pay-per-click, is an auction-style system where advertisers bid on keywords. Unbounce. But there’s a subtle difference.